Welcome!

I elevate consumer experiences with digital marketing.

I'm Lawrence, a digital marketer based in Melbourne. I strategise and execute exciting marketing campaigns to strengthen brand presence, build lasting customer relationships and skyrocket eCommerce sales.
Short Story
Short Story is a Melbourne-based home and giftwares brand, established in 2010, with the mission to share unique and meaningful gifts with a story.

The most loved collections are their collaborations with Disney, Star Wars, and Harry Potter. Products are distributed through online retail and major retailers Myer, David Jones, EB Games, and Zing Pop Culture.
Officially Collaborated With...

My Services

My Projects

Promotions & Offers

Black Friday

Short Story smashed Black Friday with over $630k in total sales at a MER of 3.24x for our BEST month ever! We pushed the limits with a VIP early access sale, lead gen campaign and three tiered sales strategy.

📈 $635,575.88 best month ever

🌱 $348,347.70 revenue growth from Nov '21

🥳 101% new customer growth from Nov '21

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New Collection Launch

Harry Potter™ x Short Story

The highly anticipated Harry Potter™ x Short Story collection has arrived! With over $390k in sales in Q4, this collection killed it - or should I say Avada Kedavra-ed it?

📈 $390,617.43 highest-grossing collection ever

🌱 622% revenue growth from prev collection

😱 $243k over target

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Promotions & Offers

Mystery Box

Short Story flourished with their Mystery Boxes pulling an additional $192k in annual sales revenue! Mystery Boxes resonated so much with our audience that it ranked #1 for most sold units and highest-grossing product out of 1,500 SKUs for the year.

📈 $192,551.85 additional revenue

🏆 #1 highest-grossing product

📦 24,111 units of stock sold

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New Collection Launch

Star Wars™ x Short Story

The Star Wars™ x Short Story collection is not a force to be reckoned with. Gamification and content seamless integrate, gravitating fans towards this galactic range of products.

📈 $154,448.80 in sales revenue

🌱 43.27% revenue growth from the prev collection

🥳 27% new customer growth

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New Collection Launch

Disney x Short Story

The Disney x Short Story Princess Deluxe range waltzes into action! This mini launch elevates wall art, fragrances and gifts to the next level - there IS a happily ever after afterall.

📈 $104,122.77 in sales revenue

🌱 70% revenue growth from prev Disney collection

🌱 171% AOV growth from prev Disney collection

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Let's collaborate!

With a passion for all things marketing, I would love to hear how I can add value to your brand.

Let's collaborate!

With a passion for all things marketing I would love to hear from you and how I can add value to your brand.

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