With the ecommerce store usually being the final destination of a digital customer journey it's crucial the site is in tip-top shape, especially with all that's invested into marketing it.

I wouldn't say I'm a Shopify wizard, but if there's one thing I know, it's how to make a sale (and a lot of them). I ensure there's a seamless journey from start to finish and that the brand story is consistent throughout all digital touch points. I'm familiar with all the fancy terms CVR, AOV, CLTV, CAC, CTR etc. and what makes them tick.

I'm no stranger to planning entire marketing calendars (I've done it many a times and love it) and integrating all the channels (email, affiliates, Google, socials etc.) to funnel users through to the ecommerce store.